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Our Story

Select Brands is now a third generation producer of small kitchen appliances. Our founder, Bill, grew up learning the ins and outs of the business from his father who worked for a Kansas City based national brand in the housewares industry. After taking over his father’s position in 1976, Bill worked in various roles within that company for 21 years, eventually becoming Senior Vice President of Sales and Marketing. Following a change in ownership, Bill established a company of his own aspiring to provide small appliance consumers a more innovative product at an exceptional value. In 1998 Select Brands was born.

 Since its inception, Select Brands has always been a family-centered, consumer-driven organization. We now have four family members in addition to a truly fantastic team working together on a daily basis to offer the best product assortment at the best prices to our customers.

What began as very small family business (we’re talking folding tables and a shared computer) has grown to a robust small appliance company with offices overseas and more than 150,000 square feet of state-of-the-art warehouse space. We attribute all of this growth to our passion for one another, our products and our customers. We thank you for believing in Select Brands, for stopping by to visit us and for being a member of the extended Select Brands family.